Author: Sarah Yeverovich, 7/17/2020
The best and brightest talent will do their research before they come in and interview with you.
How are you setting your company up to have an inviting online presence?
Here are some helpful tips to entice and attract the best talent to work for you:
Glassdoor: This is a great place for others to get good information on your culture, work style and other things that would be intriguing. If you get a bad review, don’t panic… just make sure you can dilute it with other positive reviews. If someone who is interested in your company looks on Glassdoor and sees a lot of unhappy employees, it will likely scare them away. Happy employees will be more than willing to write positive reviews to help their company grow.
Google: Everyone googles, so make sure when people search for your company, the local listings show positive reviews or some information that drives a positive thought towards your brand. Get previous and current employees and clients to start writing google reviews. It goes along way for you. Local Search results can bring in a ton of traffic with local job applications and companies looking to hire. Build out your Google Local page to its fullest extent!
Yelp: If you or your competitors are on Yelp, read your competitors reviews and consider this a gift. Do your research to figure out what your prospects like and don’t like. If you get a negative review, use it as a process improvement opportunity. If you know someone had a particularly great experience, ask for a review. You can post a sign to prompt a review or place it on your company website. Not every customer will give you a review, but you will get more by asking.
Website: Invest in your website. Make it easy to navigate, intriguing and make sure you include your ask and a careers page; whether it is to sign up for a free trial, job alerts, become a user, subscribe….Top talent will always look at your website before an interview and if looks like it has not been updated in 10 years or they are unable to get a clear message on what you are doing that could be a red flag.
When your online presence is positive, inviting; potential employee & consumer friendly , you will not only attract top notch talent, but you will have less people ghost you on interviews, and set you up for a greater presence online for your consumer/client or hiring efforts.